Every writer should have a number of things on their reference shelf: a dictionary, a book of style, and a thesaurus, amongst other things. Now this was true for traditional print writers. With so much information available on the Internet, you can now find most of this online. The truth remains, however, that if your chosen profession is writing, then your main tool of the trade is the written word. Which means that, for readers to find your words in search engines, you must give them options. Use word and phrase variations in each post, without sounding contrived or stilted. Because users do not always search the way you might think.

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